Social media is one of the most powerful tools which you could use to promote your business online. It has a profound influence on human life. People are active on social media through different channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. It is quite easy and efficient to target the customers when they spend time on these channels. It is also a great platform to improve your brand’s visibility and presence. Ever since the invasion of the internet and smart phones in the African market, the lifestyle of people has been heavily influenced. With more and more startups related to IT and innovative technology springing up, the future of online business in Africa looks bright.
There are several ways through which the promotion of a business could be arrayed. Digital marketing is an ongoing trend, which involves promotion through social media channels, website, advertisements and emails. If you promote your business through these sites, you not only get a huge customer base, but you could see instant results.
One of the surpassing ways to promote your business online is social media optimization (SMO), which involves using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. When used in an efficient manner, it could prove to be one of the biggest assets of your business. By connecting you with people from various online channels, you extend the reach of your business and increase opportunities for people to link to your main business page. SMO helps in connecting all your social media accounts in a scrutinized, consistently branded network that targets the specific potential customers.
Benefits for the businesses
SMO provides you a great platform to interact and engage with your customers directly. It also improves your engagement with the customers and hence, improves your relationship with them. The use of social media in Africa is constantly rising. Gone are those days, when social media websites were used to upload just selfies. These days, people use this platform not only to connect with each other, but also to promote their business. When you post updates about your business on your page, then you may get feedback from the customers. It will help you to know their preferences, their shopping behavior and their spending capability.
SMO also provides you the ability to target specific customers, according to your business through specific online groups and communities. It is a robust tool to add value to your business.
Investing in SMO is certainly a wise idea, but choosing a proper and reliable SMO service provider is a crucial decision. Where a professional service provider could take your business growth to a next level through its result oriented and effective services, on the other hand a weak service provider may lead to the downfall. It is always advisable to seek the assistance of experts.
Is Africa ready for it?
This question definitely looms in the minds of those who want to do business with African countries. The internet is expanding rapidly in the continent and it is transforming the lives of the people in more ways than one.
The penetration of smart phone in the African market has subsequently added more pace to the process of expansion. Infrastructure might create obstacle in the way of SMO prosperity, but providing services through neighboring cities and countries could solve the problem. The SMO market is still in its infancy, but it has a lot to offer and has a gleeful future. With the rise of the internet and social media in Africa, the online behavior of the Africans will certainly change. More and more people in abundance will move for the online presence of their business. With increasing number of online businesses, the spectrum of rewarding opportunities for SMO market will certainly enhance. With the sudden boom in online business, there will be a dire need of digital marketing, and thus, SMO will acquire a large share of the market.
Investing in the SMO market in Africa won’t be a much expensive affair. With less investment one could acquire a large portion of the market. The advantage of early stepper would also put you on an advantageous situation. This is one such opportunity, which is worth waiting for and should be nailed while the time is right.